The New Medicine
The New Medicine goes inside medical schools, healthcare clinics, research institutions and private practices to show physicians at work on the cutting edge of this new approach. By paying attention to a person's cultural values and lifestyle, stresses and supports, these doctors acknowledge the important role that the patient can and should play in their own healing and healthcare.
MasComm Associates managed The New Medicine outreach initiative which used the PBS documentary and extensive complementary Web materials as a centerpiece for locally-initiated grant-funded educational activities spearheaded by Bravewell Clinical Centers and eight members of the Consortia of Academic Health Centers for Integrative Medicine. The focus of the activities was to extend awareness of integrative medicine practices including the services each of these centers offers.
Local activities reached a cross section of practitioners and public audiences, bringing general as well as technical information on integrative medicine to receptive and responsive audiences from coast to coast. Grand rounds and other in-service trainings as well as a teleconference for Planetree hospitals around the country brought experts in integrative medicine to a variety of allopathic and integrative practitioners. Seminars, screenings, workshops, panel discussions, lectures and a fair introduced integrative medicine practices to the public in diverse venues. Roselle Kovitz served as Outreach Project Manager.
The New Medicine was produced by Muffie Meyer and Jennifer Raikes. Directed by Muffie Meyer. Written and Co-Produced by Ronald H. Blumer. Editor/co-producers: Donna Marino and Sharon Sachs. Music composed by Richard Einhorn. Executive Producer: Catherine Allan. Executive in Charge of Production: Gerald Richman.
Major funding for The New Medicine was provided by WebMD Health Foundation. Additional major funding was provided by The George Family Foundation and Bill & Penny George, The David & Lura Lovell Foundation, The Christy & John Mack Foundation and Christy & John Mack, The Simms & Mann Family Foundations, The Bernard Osher Foundation, Fannie E. Rippel Foundation, William Sarnoff, Ruth Stricker & Bruce B. Dayton. Additional funding was provided by Wyeth, The Globe Foundation, Rudolf Steiner Foundation, Definity Health, Colburn & Alana Jones, Michele & David Mittelman Family Foundation, Complementary Care Foundation, The Fullerton Foundation, The Arnold P. Gold Foundation.